1 Notes

Define Desirability: Newness



Newness can be a very powerful “desirability factor”. There is an energy and excitement in the discovery of something new, and is why people love to “window shop” or “pinterest”. It does not even have to be new to everyone, it just has to be new for you.

The newness can take shape in various ways, it could be a new colour, look or sensorial experience, it could be a new function or way of doing things or it could be a new idea or concept. Whether the newness is a very familiar thing reinvented (my particular favourite newness like the espresso machine above), or something never seen before and unprecedented, the thrill of the new never ceases to strike a chord with my sense of desire.

By Paul Thursfield

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